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A radical new ploy to lure Google and other firms to Brooklyn

When apartment landlords have empty units, they lure prospective tenants with cheaper rents and free perks.

Office landlords haven’t historically offered such grand concessions to fill vacant square footage — until now.

The New York City real-estate developer Rubenstein Partners is willing to offer a nearly 50% discount on rent and more flexible terms than a typical lease — all to convince tech and media companies that opening an office in Brooklyn will compel their employees to return to work in person.


Photo: twentyfivekent


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