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The Commercial Real Estate Brokerage Tech Revolution Starts With Automation

Commercial real estate brokers are slow to adopt tech.” How many times have you heard that? In a way, it’s true. Compared to the massive amount of tech adoption that has happened in nearly every industry, brokers are still largely doing business much as they have for the last few decades. But here’s the thing: those techniques work. Cold calling, checking in on clients, and networking are all still some of the most valuable activities a commercial broker can do. Calling brokers Luddites is also a bit harder these days since the pandemic has forced quite a bit of adoption by way of virtual and self-guided tours.

Almost everyone that comments about how brokers don’t use enough tech have never been a broker themselves.


Photo by Anna Shvets from Pexels

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