The retail industry and its real estate component are evolving more rapidly than ever. Today, the typical consumer is much better educated and price savvy about their merchandise choices than they had been in the past and often know in advance what specific item they want to purchase.
To complicate matters, the competition from online shopping is significant and increasing. Both retailers and retail real estate owners need to adapt if they want to stay in business and continue to attract customers. The changes to their marketing strategies and to their merchandise displays will obviously impact their real estate needs in the years to come.
How will retail landlords and brokers need to adjust their ways of thinking to accommodate the new reality?